I'm on call 24/7. It's fairly normal to wake up at 2 am because there's a pressing situation and a client is in need. That said, I actively chose this situation for myself and find it to be pretty rewarding. Of course, it requires some planning and coordination, so my team divvied up our responsibilities accordingly to ensure that there are always resources available for taking meetings on a normal schedule.
It's probably worth noting, we work with large brands and marketing agencies from all around the world and are often called upon to 'save the day' once someone's plans have fallen through. As a result, time is usually the one thing our clients don't have enough of and being able to solve their problems ASAP is what allows our clients to get back to normal operation. Given that, it's easy for me to pick up the phone at 2 am because I know that whoever is calling me is going to be having a worse time than I am.
It's probably worth noting, we work with large brands and marketing agencies from all around the world and are often called upon to 'save the day' once someone's plans have fallen through. As a result, time is usually the one thing our clients don't have enough of and being able to solve their problems ASAP is what allows our clients to get back to normal operation. Given that, it's easy for me to pick up the phone at 2 am because I know that whoever is calling me is going to be having a worse time than I am.