I have purchased hundreds of items from Amazon and have yet to discover one of the items being fake. I think this problem is blown out of proportion by consumers who lack common sense or are proponents of further regulation of Amazon. I suppose the proponents’ argument is we have an obligation to these consumers who can’t differentiate between junk and non-junk because not everyone has two eyes and a brain behind them. Some people are blind etc. which actually is a fair point now that I think about it..
Amazon could require all sellers to send in their product for review to confirm it’s validity. This would add additional costs but the costs could potentially be offset from the positive response from consumers who have had issues discerning product realness.
I find that it depends a lot on what you buy. I have not noticed any fakes on regular household items. However, I buy a lot of cables and adapters because of what I do and for those items it's a problem.
Amazon could require all sellers to send in their product for review to confirm it’s validity. This would add additional costs but the costs could potentially be offset from the positive response from consumers who have had issues discerning product realness.