Wag makes sense. There's a thesis that we've entered into an environment where the sole determination of customer acquisition success is the amount of money you have to burn and the sole determination of the success of a marketplace is acquiring more customers faster than your competitors.
Thus, there exists a winning strategy where you bully everyone else out of the market simply by having deeper pockets and a willingness to eat more pain than anyone else.
What you need to do to demonstrate credible commitment to this plan which involves splashing out way more than is reasonable for any marketplace business so that nobody else even bothers competing with you anymore. Once you've established your top dog post, you can just rake in the disproportionate profits until the end of time.
It's a high risk, high reward strategy but not one intrinsically unreasonable from the outset.
Thus, there exists a winning strategy where you bully everyone else out of the market simply by having deeper pockets and a willingness to eat more pain than anyone else.
What you need to do to demonstrate credible commitment to this plan which involves splashing out way more than is reasonable for any marketplace business so that nobody else even bothers competing with you anymore. Once you've established your top dog post, you can just rake in the disproportionate profits until the end of time.
It's a high risk, high reward strategy but not one intrinsically unreasonable from the outset.