This is getting really close to "Steve Jobs comes in and throws the entire product line away, replacing it with a box of four" territory. Three plans, each offering different sets of services while promising to be a bundle that simplifies stuff (and, if you don't use all of those services anyway, it isn't cheaper). It's starting to remind me of Microsoft 365 licensing.
I don't understand why they don't just have one plan for $25 per month with all of the services (maybe only 1TB of iCloud storage per family or something). It wouldn't be cheaper if you were single, but if you were in a family of four it would be a simple deal. It must have something to do with the News+ licensing having to bring in at least $10 per month per user (as there's almost no way that arrangement is profitable as is).
Having only one plan means failing to please almost everybody. Human brains want a choice, just not an overwhelming one. In this case, I'm going to be paying $20, not $25, so I'll thank you not to take away my preferred option.
I'm currently paying more than $20 per month for the various services I use, all of which are included in the family bundle, so this is a can't-lose choice for me, which I think was their goal.
I don't understand why they don't just have one plan for $25 per month with all of the services (maybe only 1TB of iCloud storage per family or something). It wouldn't be cheaper if you were single, but if you were in a family of four it would be a simple deal. It must have something to do with the News+ licensing having to bring in at least $10 per month per user (as there's almost no way that arrangement is profitable as is).