> Anyway. I quite like this idea of no JS. I know he said it would be evil to serve ads using MJPEG, but I'd probably prefer it if my page had less JS on it.
Honestly I don't see how it's more evil, just because it doesn't use JS surely doesn't mean uBlock and such can't still block it? To be evil all ads full stop would have to be evil. As you say, I would much prefer this to ads that use JavaScript. If you can still show me ads on your news article when I haven't got JS enabled I'm not going to be too bothered, because hopefully everything should load plenty fast. It also means the rest of the site can load while the ads are loading.
Honestly I don't see how it's more evil, just because it doesn't use JS surely doesn't mean uBlock and such can't still block it? To be evil all ads full stop would have to be evil. As you say, I would much prefer this to ads that use JavaScript. If you can still show me ads on your news article when I haven't got JS enabled I'm not going to be too bothered, because hopefully everything should load plenty fast. It also means the rest of the site can load while the ads are loading.