You're right. This 'strategy' question is a mis-understanding people still have with Bitcoin, I probably should have written about it. My TL;DR is:
Bitcoin is not a business, it doesn't require a staff to run, yet it is still viewed through the same lens as a business acquisition or strategic pivot. If executed right, a Bitcoin purchase changes absolutely nothing about the underlying business.
Bitcoin is nothing more than a tool for MicroStrategy to keep the money they've earned over the last 31 years.
I totally agree with you at the surface, and Microstrategy has been officially saying similar.
However, the company is starting to look more and more like a Bitcoin ETF. The CEO is out promoting bitcoin much more than his company's services. The stock is trading increasingly in line with the bitcoin price...
This may very well be a genius strategic move on their part, but lets call a spade a spade. At this point, in the eyes of investors, the company is increasingly tied to the success or failure of bitcoin.
Dare I call it a publicity stunt for a product which isn't great compared to what its competitors offer? Nevermind that, lets focus on them investing in bitcoin
Bitcoin is not a business, it doesn't require a staff to run, yet it is still viewed through the same lens as a business acquisition or strategic pivot. If executed right, a Bitcoin purchase changes absolutely nothing about the underlying business.
Bitcoin is nothing more than a tool for MicroStrategy to keep the money they've earned over the last 31 years.