There's a concept of "visible productivity", where you do good work but also make it visible. I learned pretty early in my career that merely doing good work is not enough; it's not that someone else will take credit, it's that few people will notice, especially outside your immediate area.
Features are much easier to make visible, but it's not universal... a long time ago my manager told me to shift the perspective on some crappy boring perf work I did by multiplying milliseconds saved by runs per day and converting CPU time into dollar cost in the datacenter ;) IIRC I literally put the dollar figure into my perf review.
A semi-related point w.r.t. visibility/popularity, is that your team is much more likely to be continuously aware, and depend on, your work; whereas controlling for levels/etc. each person's opinion of you counts roughly the same, and in fact that of the people from other teams may matter more because working across teams is perceived as a sign of seniority. So, doing awesome job when you work with other teams is much more important as far as your "popularity" goes.
This is on point. Unfortunately many people confuse make your work visible with licking your superior's boot or just showing off(part of it is simply...the clashing of ego)
I personally think it's different. I'm not showing off type(and even the opposite) but I see how visibility of what you(or your team did)it is very important, because I don't notice other people's work outside of my team, either!:p
Features are much easier to make visible, but it's not universal... a long time ago my manager told me to shift the perspective on some crappy boring perf work I did by multiplying milliseconds saved by runs per day and converting CPU time into dollar cost in the datacenter ;) IIRC I literally put the dollar figure into my perf review.
A semi-related point w.r.t. visibility/popularity, is that your team is much more likely to be continuously aware, and depend on, your work; whereas controlling for levels/etc. each person's opinion of you counts roughly the same, and in fact that of the people from other teams may matter more because working across teams is perceived as a sign of seniority. So, doing awesome job when you work with other teams is much more important as far as your "popularity" goes.