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> What a great acquisition. Congrats to both teams!

Great acquisition for those two, what about customers who always seem to lose when companies get acquired? The market now has less competition, people who were using Auth0 is eventually gonna have to modify their infrastructure because of this and things will become more unstable.



Bezos apparently said one that "Your margin is my opportunity".

If this merger increases future profitability of new Okta, then you can argue there is a newer genuine market opportunity in authentication.

The VC-backed industry is all about creating new opportunities (and by definition disrupting someone else's business), and recirculating investment money, improving our economy


> market opportunity in authentication.

As in any publicly traded company - there are 2 markets at play - capital markets, and the market for the actual products

> The VC-backed industry is all about creating new opportunities (and by definition disrupting someone else's business), and recirculating investment money, improving our economy

2 words I don't see in this sentence are 'product' and 'customer'


Honestly as auth0 users we were mulling moving over to okta anyway. Auth0s offering has always been slightly rough around the edges and we end up slightly suboptimal implementations because of that.


If that were the case, Okta would not have acquired Auth0.


Acquisitions don't happen exclusively because a company is buying out someone who is better than them.

Sometimes they happen so a company can buy out someone so they won't have the chance to become better than them and a serious competitor.


And for those in the back that don't know, using that as a reason for an acquisition is illegal and considered anti-competitive practice, hence you'll never hear a company publicly state that reason.


but you will hear:

Sometimes they happen so a company can create synergies and improve the scope of their product offerings


Taking over a competitor is always a good idea, simply to reduce the amount of players you compete with. This is why Facebook gobbled up Instagram and Whatsapp.




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