Something people forget is the high amount of churn among millionaires in the US. It's the billionaires you're trying to go after, 500k should be ignored.
$500K? Hell, ignore net worths below $50M and pile drive into everything above that. But you will then find out just how many sub millionaires erroneously believe they are temporarily embarrassed billionaires who will fight any attempt to raise taxes on our domestic overlords just in case. Which is the way they want it...