Here we are talking as if it’s the big companies that’s the problem.
The problem is their clients.
Your mom and pop store down the street sending out the weekly newsletter that helps keeps their business alive is the ones sending the mail that annoys you so.
The mail sending companies offered the feature of knowing when a subscriber opened an email and when they clicked on something.
So that tiny blogger who sends a weekly update in sub stack to subscribers eagerly awaits her click and open stats.
It’s hard for the likes of Mailchimp to pull back those features because their customers so rely on them.
How do I know? I write this kind of sending software all the time for thousands of these small customers.
We are talking husband and wife operations here. People who know nothing about email sending or what goes on behind it.
But take away their click and open tracking and you lose their business the next day —- that part — they know and want.
Add in the part of them knowing who opened and who clicked on what and it’s gosh darned magic for most small business owners.
The problem is their clients.
Your mom and pop store down the street sending out the weekly newsletter that helps keeps their business alive is the ones sending the mail that annoys you so.
The mail sending companies offered the feature of knowing when a subscriber opened an email and when they clicked on something.
So that tiny blogger who sends a weekly update in sub stack to subscribers eagerly awaits her click and open stats.
It’s hard for the likes of Mailchimp to pull back those features because their customers so rely on them.
How do I know? I write this kind of sending software all the time for thousands of these small customers.
We are talking husband and wife operations here. People who know nothing about email sending or what goes on behind it.
But take away their click and open tracking and you lose their business the next day —- that part — they know and want.
Add in the part of them knowing who opened and who clicked on what and it’s gosh darned magic for most small business owners.
Don’t blame Mailchimp, Sendgrid, Substack etc — that’s pointless.
Blame your mom as she sits writing next weeks newsletter update.