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The less features mantra has been the new black for some time now. However, in reality features are a good thing. The real evil is when features become features, knobs and whistles for their own sake. When I first used an Android phone after using the iPhone, I found it hard to do simple things that seemed "intuitive" on the iPhone (kill an app for example). Those are most definitely features, not the in your face, sticker happy, slogan heavy gimmicks but something that took a team to think through and deliver. These features are amazing because they are executed to be either intuitive or "accidentally" discoverable.

When you look at the way Apple releases, they focus on what matters at that given moment, pushing aside something that might seem as essential as "copy and paste", rather than deliver half-baked solutions. So, when I read articles like this, it makes you wonder why Nokia is struggling against smartphones. After all they nailed the basic features? It's a phone isn't it?



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