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If advertising wasn't a viable business, all of these pay for services would suddenly get much more popular.

That said, advertising without tracking across multiple sites/apps is perfectly viable - The New York times does it (https://stuntbox.com/blog/2020/05/new-york-times-third-party...).



Youtube Premium is a perfect example IMO. I know a lot of people who flat out refuse to do a trial, me included.

So clearly people are happy to be advertised to so why not show them things they might be interested in via tracking?




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