Who's gonna ban? I'm cynical but if it's the ad network, then other ad networks will not ban that behavior and in turn outcompete the one that did. If it's the government (somewhere), there's a high probability the implementation of it will either be unenforceable (slap on the wrist for players making crazy money) or poorly implemented to the point of being counterproductive (can even happen if different governments have contradictory frameworks).
Google is now blocking ads for all Chrome users for sites that have shown ads that are considered bad.
Of course there's a bunch of companies doing rules lawyering to squeak by and they haven't been adding new bad experiences like they should. It does seem like something an online petition would help with though, as the non-CMA members of the coalition would then have more data to throw around about how users view these annoying ad experiences.