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This may put some hurt on Blizzard, but all of the popular opinion/employee action has been ‘localized’ to Blizzard, not the company as a whole. It would be a hit for WoW to lose some percentage of players, but Blizzard on accounts for 24% of the companies income [1]. If the PR squad can keep it contained with Blizzard, then Activision and King can just go on making money. Maybe the company as a whole let’s Blizzard take the fall and slowly tries to re-establish the brand.

TL;DR — I don’t think this will have any major impacts to anyone in the long-term, but I can remain hopeful that at least some changes at Blizzard will benefit their employees.

1: www.investopedia.com/how-activision-blizzard-makes-money-4799286



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