Interesting story which I would potentially upvote. But I flagged it because it's not related to "hacking" or startups, which only pushes more relevant news out of the list. HN is already being overloaded with submissions -- I'd love if we would find a way to focus more on hacker/startup/tech stories again.
Please refer to the HN guidelines, which you can reach by clicking "Guidelines" at the bottom of every page:
On-Topic: Anything that good hackers would find interesting. That includes more than hacking and startups. If you had to reduce it to a sentence, the answer might be: anything that gratifies one's intellectual curiosity.