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I don't know if the internet changes everything about this, but in the old days of retail, the discounted stuff is always grouped together, all the $4.99 albums in a bin, the $6.99 albums have "Great Value!" stickers, and so forth.

You also get a flyer in your Saturday paper bragging about the low prices on these ten albums at Best Buy or whatever. Same thing, they are signaling that they all have equal value.

So in retail price is signal in conjunction with a bunch of other stuff. But again, that may be irrelevant in the age of iTunes and Amazon.



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