Nowadays this is pretty much the space of either PowerBI or Tableau.
There used to be a lot of good candidates in this space even just a few years ago but Power BI has improved it's product and integrations very rapidly and with its affordability has displaced them at many big companies. Power BI also recently added some NLP capabilities from one of Microsoft's acquisitions which makes usage by non technical users easier.
If you're willing to put your data on BigQuery, then Google Data Studio / Looker is an even better solution for larger datasets due to the seamless integration and intelligent caching which (purely in my perception) seems to work better than Azure Analytics Services in the Microsoft side. Also BigQueryML works within SQL.
Source: i lead an Analytics and Data Science team at a Fortune 50
There used to be a lot of good candidates in this space even just a few years ago but Power BI has improved it's product and integrations very rapidly and with its affordability has displaced them at many big companies. Power BI also recently added some NLP capabilities from one of Microsoft's acquisitions which makes usage by non technical users easier.
If you're willing to put your data on BigQuery, then Google Data Studio / Looker is an even better solution for larger datasets due to the seamless integration and intelligent caching which (purely in my perception) seems to work better than Azure Analytics Services in the Microsoft side. Also BigQueryML works within SQL.
Source: i lead an Analytics and Data Science team at a Fortune 50