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> Cooler Screens says 90% of consumers it has surveyed prefer its digital screens to traditional fridges

That was funny.



I wonder who did the surveys. I bet they were very... results-oriented.

Or maybe they just made it up. Startup founders have done worse right?


I'd guess it's either a flat-out lie, or they described a hypothetical perfect version of the system and counted someone as positive if they thought there was even one slightly good thing about it.


Reminds me of the Yes Minister clip and getting two different answers in survey.

Just have to ask bunch of questions leading to answer and then just publish that one...


Link for the curious: https://youtu.be/G0ZZJXw4MTA?t=60

Starts at about 1:00. One of my favorite shows

Edit: updated link, thanks @dvngnt_


https://youtu.be/G0ZZJXw4MTA?t=60

here's the exact link with a time stamp



I suspect that the 90% of people who they were able to get a response from is going to be a highly biased sample.


"We asked ourselves and we loved it"




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