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As I wrote recently, [1]

> And it also pretty much sums up how most people in Tech have minimal understanding of Supply Chains and logistics works. Even distribution alone, within a single country ( ignoring the cross border logistics ) is complex enough.

Let me tell you supply chain and product availability in store ( especially grocery ) is still an unsolved problem. For a lot of different reasons and market dynamics. But mostly because grocery stores also have their own brand which compete with other products, and sharing sales data for better forecast is still a big no no. Compare to let say Smartphone, your average retail store will have zero chance completing with Apple or Samsung. So every time an iPhone is sold Apple knew instantly and can better manage their supply chain. Both domestic and international.

If we didn't had COVID and Chip Shortage, most of the world still doesn't give any credit or importance to Supply Chain management. Even though it is the basic fabric of our society. And that is speaking with experience working with Fortune Global 500.

[1] https://news.ycombinator.com/item?id=30662680



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