The problem with ALL of these stupid mobile designs is always twofold:
1) The important information is rarely the obvious thing on the page.
Partiful! Yay, party! Where? When? Cost? Oh, that grey on grey blob. Even filteroff, WTF am I searching for? Why does your "Ready for date night" take up 1/3 of the damn screen instead of something useful to me?
2) Interactable objects aren't obvious.
Presumable that stupid double circle is a trendy hamburger menu. Oh, wait, no, I've get a hamburger down and right. Whats scrolls? What clicks? And how do I go back.
As a side bonus, these types of Social Crapware apps (dating, party, etc.) have a special failure mode:
3) Design for these kinds of apps is ALL about attracting to your app lots of the cruise director type--generally a female who is nominally single and probably right in her mid-20s (age isn't as critical as female and nominally single).
Consequently, design for 25-year-old Anya supersedes ANYTHING else. Period. Bar none. What Anya thinks is good IS good and overrides any other consideration. Follow that trend or get kicked to the curb by the company who does.
You outlined some powerful behavioral and social aspects I have not seen written in any design guidelines or design system anywhere to date. Thanks for expanding my thinking on the dating app Anya design dilemma hah
1) The important information is rarely the obvious thing on the page.
Partiful! Yay, party! Where? When? Cost? Oh, that grey on grey blob. Even filteroff, WTF am I searching for? Why does your "Ready for date night" take up 1/3 of the damn screen instead of something useful to me?
2) Interactable objects aren't obvious.
Presumable that stupid double circle is a trendy hamburger menu. Oh, wait, no, I've get a hamburger down and right. Whats scrolls? What clicks? And how do I go back.
As a side bonus, these types of Social Crapware apps (dating, party, etc.) have a special failure mode:
3) Design for these kinds of apps is ALL about attracting to your app lots of the cruise director type--generally a female who is nominally single and probably right in her mid-20s (age isn't as critical as female and nominally single).
Consequently, design for 25-year-old Anya supersedes ANYTHING else. Period. Bar none. What Anya thinks is good IS good and overrides any other consideration. Follow that trend or get kicked to the curb by the company who does.