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I would not doubt if they still split the company internally. They can have one website, one billing department, etc, but still have 2 internal companies. One company (probably the DVD business) just pays the other one for the services rendered (website, billing...)

This way, it is not a total reversal, just a reversal of the customer facing changes that were generally disliked.



The company has already been split internally for a long time. It's called different business units, and lots of companies do it.




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