I would not doubt if they still split the company internally. They can have one website, one billing department, etc, but still have 2 internal companies. One company (probably the DVD business) just pays the other one for the services rendered (website, billing...)
This way, it is not a total reversal, just a reversal of the customer facing changes that were generally disliked.
This way, it is not a total reversal, just a reversal of the customer facing changes that were generally disliked.