What's to stop Glacier from becoming the same as Google for the same reasons? That's a mountain of med ad cash on the table.

Competition? If they become the equivalent of Google, why would anyone pay them to get the same kind of content they can get from Google for free?

Dignity and resolve to their mission statement are what prevent it.

Not exactly a strong hand to bet on, but it's better than nothing.

“Don’t Be Evil” turned out to not be better than nothing.

Google worked great for a long time. The beauty of capitalism is that a competitor that provides more valuable may supplant it. The day Glacier falls into the same short term cash trap, I hope someone else rises up in its place.