> Eventually, an unprofitable enterprise will lose staff, investors, suppliers and will die.
I agree you can't lay too much emphasis on this. I have experienced it at startup, though the CEO tried hard to get out of the way along, and found the successful exit.
Yet, the worst was not running out of money, but the lack of our vision and will to achieve it. Or the vision might have been false, something good for us, not for customers. Anyway, in 3 years, we have burned out.
So I think the most important thing is something keeps you motivated, which drives you to try anything for the vision relentlessly.
I agree you can't lay too much emphasis on this. I have experienced it at startup, though the CEO tried hard to get out of the way along, and found the successful exit.
Yet, the worst was not running out of money, but the lack of our vision and will to achieve it. Or the vision might have been false, something good for us, not for customers. Anyway, in 3 years, we have burned out.
So I think the most important thing is something keeps you motivated, which drives you to try anything for the vision relentlessly.