When Airbnb introduced Experiences - pivoting from being a marketplace of accomodations to accept all kinds of entertainment and activities, like boat trips, cooking courses, guided tours - I thought it would explode into commercialising whole ranges of human services, since these never had a good targeted platform before, these enterpreneurs promoted themselves mostly with social media pages and classical ads.
But the move did probably not work out - and as I see after the pandemic Airbnb tries to rather move into expensive/special/"crazy" accomodations instead. Do you have ideas what was the problem with this seemingly valid direction?
I think it's a case of one app doing one thing though. When I go traveling maybe I look on trip advisor for good things to do, I don't want canned experiences. I would have been more likely to use it when I was living in NYC but it was too expensive anyway