It won't work:
Left doesn't acknowledge the benefits of meritocracy.
Right is anti-intellectual and suspicious of progress.
There is no social movement supporting intellectual achievement:
the public is focused on cheap infotainment and sensationalist science
that is 'group-activity' such as "scientists from X find Y, due being funded for Z". Lone genius/inventor doesn't have such appeal as 'Big Science', which is actually collectivist mediocrity rewarding social climbers and salesmen:
Academic science has to justify itself financially and 'discoveries' are usually coming from the above(Y found but funded for Z).
In the past the idea of scientific progress was understood as necessarily, but today the status quo is more comfortable
the word "meritocracy" has an interesting backstory that you might find interesting (tl;dr the creator of the word intended for it to be used as satire). relevant link: https://www.theguardian.com/politics/2001/jun/29/comment