I think you're biased against cooperatives which made you uber-critical of the article. I did not find it to be "fluff."
Many of the engineering blogs shared on HN have a "by the way, we are hiring"[0] stinger, or a promotion of the author's startup's product as a solution to the engineering problem described by the post, or if its a benchmark, then the entire post would be promoting their product as the superior product. This article no worse than others wrt self promotion.
0. Maybe not so much now, but perhaps we'll see an uptick of "I'm looking for my next move, if you're hiring, contact me."
Many of the engineering blogs shared on HN have a "by the way, we are hiring"[0] stinger, or a promotion of the author's startup's product as a solution to the engineering problem described by the post, or if its a benchmark, then the entire post would be promoting their product as the superior product. This article no worse than others wrt self promotion.
0. Maybe not so much now, but perhaps we'll see an uptick of "I'm looking for my next move, if you're hiring, contact me."