Maybe I'm unusual, but that "how ridiculous!" reaction is the only reason I read the story in the first place. It sounded crazy, and made me curious as to exactly what had happened, whereas with a simple "fraud" headline I probably would have skipped over it.
> that "how ridiculous!" reaction is the only reason I read the story in the first place
Sure, but I'm not talking about the first time you hear the term, I'm talking about if this happens to become more widespread. Don't underestimate the power that comes with naming something... people really don't think beyond the label for something they think they are familiar with, and this can have a dramatic impact on the way they feel about it.
