I sat right here and said I don't want any TruCoat!
We had a deal, here, for $19,500! You sat there and darned if you didn't tell me you'd get me this car, these options, without the sealant, for $19,500!
These guys, here. These guys! It's always the same! It's always more!
My approach to buying a car (from a dealer), has always been to get the price over the phone, and say that you’ll be coming with a bank/cashiers cheque for that exact amount and not bringing any other means of payment with you. If they try to add any fees you walk out: you have no means to pay them.
Where I live, the banks won't give you a draught without the recipient's name on it. So you leave the dealership with cashier check in hand and then what? You have to go back and cash it yourself before getting a new one and heading off to the next dealership I guess, because you can't use it anywhere else.
Oh, I get the dealer's name (for checking purposes) as well - because yeah, a bank cheque with no specified recipient would be like carrying a similar amount of cash :-O
To be explicit, the outrageousness of this GM policy is that it forces the customer to pay in advance for GM's marketing promotion costs and then some for product optional features they may have no interest in.
An acceptable marketing approach to this problem would be for GM to make these features free for an initial period of one month or one year. After the initial period was up, interested customers could pay for the feature(s) to be continued.
This way GM would not be perceived as cheating customers interested in their base product, but not in their extra-cost optional products they are having trouble selling in an honest and non-coercive way.
This policy is a big mistake. The Board of Directors should remove GM's CEO for this and other bad business judgements.
> According to a GM spokesperson who spoke to the Free Press, the fee will be charged whether or not the customer activates OnStar Connected Services.
This is the key complaint. The services aren't active, but you have already paid for them. Presumably you have to provide additional information, like a credit card, to activate the services.
Does this allow them to perform some specific accounting for revenues generated by OnStar? For the consumer, it's equivalent. (I don't know if there's a sales tax implication if a service gets added to a vehicle price). For GM, they can point to a direct $500/year/vehicle revenue line.
We had a deal, here, for $19,500! You sat there and darned if you didn't tell me you'd get me this car, these options, without the sealant, for $19,500!
These guys, here. These guys! It's always the same! It's always more!
https://www.youtube.com/watch?v=B2LLB9CGfLs