> Their examples of forecasting waffle fries reminds me of a failed startup that forecasted how many checkout lines to open via computer vision (which I can't find on Google).
CFA leads the industry in revenue per site. I think more accurate forecasting is a significant factor contributing to this. Their sites aren't larger or better located than their competitors. In fact, they're often right next to their competitors in a similar footprint. Since I have a CFA nearby which I drive by multiple times a day, I've seen first hand that they always have substantially more cars in the drive-thru line and parking lot than their competitors in the same strip mall parking lot.
Customers will see the overflowing CFA line at the drive-thru yet still choose to pull into line because they've learned that CFA's throughput is dramatically faster than their competitors. In my experience I'd guess about 2x-3x faster which is incredible when you think about it. They achieve that by getting a lot of things right but it seems obvious ensuring their order delivery backlog is as fast as possible through more accurate load prediction would be a key factor.
CFA leads the industry in revenue per site. I think more accurate forecasting is a significant factor contributing to this. Their sites aren't larger or better located than their competitors. In fact, they're often right next to their competitors in a similar footprint. Since I have a CFA nearby which I drive by multiple times a day, I've seen first hand that they always have substantially more cars in the drive-thru line and parking lot than their competitors in the same strip mall parking lot.
Customers will see the overflowing CFA line at the drive-thru yet still choose to pull into line because they've learned that CFA's throughput is dramatically faster than their competitors. In my experience I'd guess about 2x-3x faster which is incredible when you think about it. They achieve that by getting a lot of things right but it seems obvious ensuring their order delivery backlog is as fast as possible through more accurate load prediction would be a key factor.