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Coke has 60% market share for colas in the US. Do your same complaints apply?

It all depends on how you define the market. If you’re motivated to desire a certain outcome, it’s easy to define the market in a way to get what you want.



Choosing to drink Coke doesn't force you to eat or drink anything else; there's no customer lock-in possible with a drink, nor any way of using that power to extend market dominance into other sectors.




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