Because "awareness only" has such a great track record when it comes to security-adjacent issues, and totally satisfies auditors/customers/regulators/...?
I don't think awareness only has any reasonable track record and I would always prefer a technical control if there is one. But I have a hard time seeing any alternative here.
I don't think the idea that you can give people access to the www and at the same time preventing them from putting things in forms can be done. That's simply not how it works. And if you're blocking access to a few services where they might do that, well, they have a million others, and you're deceiving yourself that you've done something.