My point is mostly just about the name though. Square is an amazing name. Imagine if they had been called Skware or Swipify?
I think you're better off being called Square and having Squareup.com for a while than settling for Swipify.com.
That is what Dropbox, Facebook, Twitter, Square, and many others have done.
Bad: Poor name + poor domain.
Good: Great name + poor domain.
Best: Great name + great domain (Stripe).
We started out as bfffr (name and domain) and quickly changed to Buffer (domain bufferapp.com).
It's tempting with things like Forrst and Dribbble around though :) (I still love both these startups)
My point is mostly just about the name though. Square is an amazing name. Imagine if they had been called Skware or Swipify?
I think you're better off being called Square and having Squareup.com for a while than settling for Swipify.com.
That is what Dropbox, Facebook, Twitter, Square, and many others have done.
Bad: Poor name + poor domain.
Good: Great name + poor domain.
Best: Great name + great domain (Stripe).