I think, they need another nore skilled Product Manager. Offer "Free Forever" is a big mistake. Silently closing it - another big mistake. Instead of the first they could offer user count limited version. I.e. 10 users max, $10/month. The same as Atlassian did with Jira. Instead of the second, they could offer 50 or even 70% special discount from paid plan($10/user/month) to move free users to paid plan. Company gets money and users loyalty and no negative.