Therein lies the problem. Growth is always the goal until everything blows up.
It’d be great sometimes to switch from grow to sustain. Instead of going after the next 1000000 customers with new features, just stop and focus on making existing features amazing for existing customers.
No new markets. No doubling ARR. Just chill, make stability the goal.
It doesn’t even work for internally-capitalized companies. For one thing even companies focusing exclusively on serving existing customers will have some churn and that will necessitate new sales to offset the losses.
Sales teams generally work on commission so to keep good sales people you have to develop new features to compete
It’d be great sometimes to switch from grow to sustain. Instead of going after the next 1000000 customers with new features, just stop and focus on making existing features amazing for existing customers.
No new markets. No doubling ARR. Just chill, make stability the goal.