Companies are run by people and their goal is to provide services to people. In general, the goal of the economy should be to serve the people, not the companies! If a company does fucked up immoral things, it will hurt their bottom line eventually, especially if they are called out. They would not try to look good if this was not the case. Some people will just refuse to use their services because they are aware the suffering some of these companies are causing. There is nothing naive about this, in fact I find the rationalization of the fucked up self-serving logic of these companies absurd and insulting.
Their goal is to make as much money as possible. "To provide services" is just a way to get there.
> fucked up immoral things, it will hurt their bottom line eventually, especially if they are called out
There are literally thousands of examples where this is not true, and where the "hurt" comes long after the fact, if ever (DDT, PFAS, plastic, oil extraction, deforestation, animal agriculture, ...).
> try to look good if this was not the case
Hence the popular term "wartime CEO" ... painting the situation with nice words to extend the extraction period.
This isn't a nitpick. It's the point under contention. Companies setting core values like Hashicorp has are ostensibly saying "we're not just all about profit, we care about how we obtain that profit." Positioning companies as having a singular goal of "making as much money as possible" is not a universal absolute. It's a choice we make. Let's choose differently.
For example, I'm not in business just to make money but because I think that what my company does is important, valuable to our customers, and good for the world. I also want to get paid and feed my family, but I have options and will walk if I feel like leadership at my company no longer cares about the values they established. I stay because I trust my leadership.
