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They lost the plot when they started selling Evernote-branded socks (and other accessories). No bugs smashing, better search or faster/more reliable sync: flush with VC money, the smart guys at Evernote decided that Evernote-branded socks was what their users really wanted.

I still have a few Evernote-branded Moleskine notebooks lying around. They came with a 3 month voucher for Evernote Premium, I think. Anyway, heavily discounted on Amazon, it was almost cheaper to combine the notebooks with vouchers than to subscribe online.

And then you had all the different apps, like a recipe app. My God, all the apps. Complete waste of resources, complete lack of focus.

When the VC money dried up, the penny dropped. Prices were hiked, new subscription tiers with artificial limitations were introduced, management changed, but by then the writing was on the wall and I switched to alternatives.

Being one of the first 1000 Premium users, I still feel bad about the loss of my second/forever brain, though.



I can't wrap my head around socks as "merch." How madly visible.

And an Evernote branded physical note has to be some kind of ironical statement. I'd hang on to that as a memento.




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