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The store near where I live in New Jersey extended its hours to help me when my computer melted. I had a pretty severe problem and I was panicking - didn't have time to make an appointment - and they stayed open an extra half hour to make sure everything went okay. It was incredibly kind of them.

An undercover retail article said that Apple Store employees are given an incredible amount of freedom in the store: they're allowed to roam around and talk to customers however they see fit. The idea is that if you hire a Mac fan, train him only minimally, and free him from any sort of store restraint, then he'll be much more responsive to customers. It's a really smart idea and in my experience, it works.



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