This article started out very interesting, but it oversensationalized everything. It's an interesting story: you don't need to turn it into cheesy drama to keep your readers.
Wired loses more of my respect every time I get a link to an article.
I swear some of their photos make people look like Homer Simpson. When Richard Branson was on the cover in a space helmet, I could imagine him saying 'Doh'.
"... He began by scanning the Internet for workout tips and read that five minutes of sprinting was the equivalent of a half-hour jog. This seemed like a great shortcut—an elegant exercise hack—so ... That same afternoon, he laced up his new kicks and burst out the front door ... He took a few strides, slipped on a concrete ramp and crashed to the sidewalk, shattering his left elbow. ..."
Typical programmer error. How many times do you have to say it before it comes back to bite you ... don't prematurely optimise.
