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Remember when content creators of yore were teaching the web newbies how to generate traffic to their sites and get noticed on search engine rankings?

We still have that now. Only it's how to get the YouTube algorithm to share your content or how to optimally use Steam's tools to promote your game. It's all within the walled gardens.

Even Google, a search engine of yore, is a walled garden now much more like a social network than it's prior iterations when it was an indispensable tool for finding new content on the web.



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