digital ownership is the wrong way to put that. This is digital leasing/licensing. The real crime is the false advertising where they say you are buying a copy of something, or even the licensing rights to view it. You are really buying the licensing rights to view it on their platform if they feel like it.
https://news.ycombinator.com/item?id=38538162
https://news.ycombinator.com/item?id=38492747