The word is federated. Email is federated. Google Wave was federated. Twitter is not federated. You can run your own email server and be a first class citizen in the network. You can't run your own Twitter server and be anything but a layer on top of the Twitter API.
More importantly, federation is inherently decentralized. If GMail goes down, your email server still runs and still inter-operates with the rest of the world.
More importantly, federation is inherently decentralized. If GMail goes down, your email server still runs and still inter-operates with the rest of the world.