Apple is more than the retailer. Apple owns the whole mall, the fire department, the police, the chamber of commerce, and basically the whole town where most of your family and friends live.

Don't like it? Just move to the only other town there is, and write them letters and visit occasionally. If you don't like it there too, well they say there are other places if you take a long boat ride.

As to Google, despite all their many faults at least they haven't gas lit me claiming I'm holding it wrong.