I know we’re supposed to focus on the content, but the conversion funnel for subscribers (at least on iPhone) is brilliantly done. You scroll down and instead of sign in or funneling potential subscribers to a separate checkout page, the “subscribe with Apple Pay” button is right there ready to go. So much less friction than any other approach I’ve seen.

Of course I don’t need to spend $40/year on business insider but they really nailed the frictionless conversion process.