>There isn't a growing mass market for heavy and expensive VR headsets.
According to Statista, there is[0]. The market is expected to grow by about 10% annually for the next half decade. Moreover, if this weren't a growing mass market, I don't think FB would have renamed to Meta and gone all-in on VR headsets. They just dropped the Quest 3 which undercut their 3x as expensive Quest Pro. The tech is rapidly improving and the market is definitely growing so I think it's natural that Apple wants to enter it.
According to Statista, there is[0]. The market is expected to grow by about 10% annually for the next half decade. Moreover, if this weren't a growing mass market, I don't think FB would have renamed to Meta and gone all-in on VR headsets. They just dropped the Quest 3 which undercut their 3x as expensive Quest Pro. The tech is rapidly improving and the market is definitely growing so I think it's natural that Apple wants to enter it.
[0]https://www.statista.com/outlook/amo/ar-vr/worldwide