adtech monetizes your browsing data by collecting it across lots of sites we visit, and aggregating them all to build a profile.
It's true that wiping cookies was the most effective to prevent building up this trail of cookies from every visited site adhered to those ad companies.
But this seems to me like a solved issue since Mozilla deployed their Total Cookie Protection [1] with Firefox i.e. each domain has its own isolated set of cookies.
It's true that wiping cookies was the most effective to prevent building up this trail of cookies from every visited site adhered to those ad companies.
But this seems to me like a solved issue since Mozilla deployed their Total Cookie Protection [1] with Firefox i.e. each domain has its own isolated set of cookies.
[1]: https://blog.mozilla.org/en/mozilla/firefox-rolls-out-total-...