The entire premise of the scene is a lie. The family life Don portrays in the photos is an illusion that is rapidly falling apart at that point in the show. That’s kind of the major theme of MM - the illusions of advertising and of life in general.
I’m fairly certain that the writers were well aware of the word’s etymology, but wrote Don’s dialogue to emphasize the artificiality of it.
The entire premise of the scene is a lie. The family life Don portrays in the photos is an illusion that is rapidly falling apart at that point in the show. That’s kind of the major theme of MM - the illusions of advertising and of life in general.
I’m fairly certain that the writers were well aware of the word’s etymology, but wrote Don’s dialogue to emphasize the artificiality of it.