The danger is that we rely almost entirely on Google to solve this.
The monopoly they have as a search engine means there is effectively sole responsibility on them to maintain a usable internet.
I genuinely feel sorry for the people that now have to figure out how search engines work in a world where anybody can generate reams of passable (albeit not unique) content in minutes.
While the Google Search people are scrambling to figure out how to sift through genAI slop, another team on the other side of the Google campus is building a platform for publishers to generate that slop. By joining the AI arms race they've put themselves in the awkward position of contributing to the problem that's killing their own core product.
Yup I saw the Google official YouTube channel comment on a seo channel saying these are good tips and the tips were basically let AI generate a bunch of content for you.
Google is out of ideas and they are lost as a company. They will take a long time to die out but die out they will.
The monopoly they have as a search engine means there is effectively sole responsibility on them to maintain a usable internet.
I genuinely feel sorry for the people that now have to figure out how search engines work in a world where anybody can generate reams of passable (albeit not unique) content in minutes.