I believe this advice applies to specific businesses / opportunities (most of them likely B2B).
B2C apps, especially those that rely on network effects to grow (Instapaper, Gumroad, Buffer) would do well to shrug off any concerns about clones, and continue to do what they do best: iterate on product and get more visiblity.
And while Instapaper and Gumroad might not have shared a detailed analysis of their journey in the "How I made $X in Y days on platform Z" format, their ability to succeed is in some ways tied to their perception as a successful business. In Instapaper's case, as a user, I'm building a repository of articles, and I wouldn't invest any effort if I felt the service wouldn't be around in a few months. A similar argument might be made for Gumroad - as a "paywall for everything", it just can't afford to seem small-and-under-the-radar, something that could easily be misconstrued as fly-by-night.
B2C apps, especially those that rely on network effects to grow (Instapaper, Gumroad, Buffer) would do well to shrug off any concerns about clones, and continue to do what they do best: iterate on product and get more visiblity.
And while Instapaper and Gumroad might not have shared a detailed analysis of their journey in the "How I made $X in Y days on platform Z" format, their ability to succeed is in some ways tied to their perception as a successful business. In Instapaper's case, as a user, I'm building a repository of articles, and I wouldn't invest any effort if I felt the service wouldn't be around in a few months. A similar argument might be made for Gumroad - as a "paywall for everything", it just can't afford to seem small-and-under-the-radar, something that could easily be misconstrued as fly-by-night.