I didn't say that sub-par experience was a requirement, I said it was often a part of luxury products. Or, more precisely, I should have said that something being of excellent build quality and offering excellent, top of the line experience is neither sufficient nor necessary for being a luxury good.
It is true though that luxury goods are, often, top of the line as well. Cars and watches are often examples of this. Clothes are a much more mixed bag, with some luxury brands using excellent materials and craftsmanship, while others use flashy design and branding with mediocre materials and craftsmanship.
Exactly where Apple sits is very debatable in my experience. I would personally say that many of their products are far too affordable and simple to be considered luxury products - the iPhone in particular. The laptops I'm less sure about.
Fair enough.
Apple is clearly not in the same luxury league like a Bentley or a yatch, but it's totally like a Mercedes, to continue with the car analogy. You get a "plus" for the extra money but then it's open for debate whether that "plus" is worth or not. And it's actually the source of many flamewars on the Internet.
I think the Mercedes comparison (or the more common BMW) one is also useful for getting the idea that not every manufacturer is competing for the same segments but the prices in segments are generally close. No Mercedes is as cheap as a Camry but a Lexus is similar.
This comes up so often in these flame wars where people are really saying “I do/don’t think you need that feature” and won’t accept that other people aren’t starting from the same point. I remember in the 90s reading some dude on Fidonet arguing that Macs were overpriced because they had unnecessary frills like sound cards and color displays; I wasn’t a Mac user then but still knew this was not a persuasive argument.
It is true though that luxury goods are, often, top of the line as well. Cars and watches are often examples of this. Clothes are a much more mixed bag, with some luxury brands using excellent materials and craftsmanship, while others use flashy design and branding with mediocre materials and craftsmanship.
Exactly where Apple sits is very debatable in my experience. I would personally say that many of their products are far too affordable and simple to be considered luxury products - the iPhone in particular. The laptops I'm less sure about.