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I think that was the intent of the ad, indeed. However, the fact that destruction was used is disrespectful to those items nevertheless. After all, the items were produced from metals unsustainably extracted from the earth, and are a gift to us borne from the pain of the planet.

It is the same concept as if you were to destroy a gift given to you by a friend. Of course, the point beyond that is that the use of destruction is reflective of the reality of modern "civilization" and goes beyond the point of the ad.



>However, the fact that destruction was used is disrespectful to those items nevertheless. After all, the items were produced from metals unsustainably extracted from the earth, and are a gift to us borne from the pain of the planet.

Nobody complained when Christopher Nolan crashed a Boeing 747 into a building and then blew it up, all for a movie. Arguably that's worse than whatever was destroyed in Apple's ad. What's the reason for the discrepancy?

[1] https://screenrant.com/tenet-christopher-nolan-plane-crash-s...


I complain all the time...no one listens. hahah. To be fair, I do not think destruction of anything in movies is ever a good idea.


Do you really believe this? If so, you must really hate everything about the modern world. You’d also be super shocked to learn how the machine you’re typing these messages on came to be.


Yes, I do, and I abhor modern civilization.




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